Near by 1 billion hours of YouTube videos are watched around the world each day.
This is incredible, isn’t it?. Because video has dominated the digital marketing
space for some time and is projected to continue to grow, so marketing through video
should be part of the digital marketing strategy.
“Video Marketing Generates Audiences That Become Consumers”
“People don’t buy what you do, they buy why you do it.”
– Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant.
There is a wide range of video types that are accessible for digital mrketers to use,
but here are some of them have found to be most useful for digital marketing
Live Video: This type of video gives viewers a raw, unedited look into the content a business wants to put out there. Live Videos also allows viewers to comment and react to the video in real-time.
Learning Video: Short learning concepts with the right guidance give viewers/students an idea to solve and understand concepts.
Informative Video with Animation: This is the most common type of video that helps to collect information about any place, food items, business product.
Why Include Videos In Digital Marketing?
There are hundreds of reasons why digital marketers should choose to create
videos, but some of the most impressive statistics that prove the importance of video
in digital marketing are:
1. 97% of marketers claim that videos help their customers better understand
product. 2. 81% of businesses are now using video as a part of their digital marketing strategy. 3. Live videos account for 13% of total traffic. 4. 90% of consumers claim a video will help them when making a purchasing decision.
Videos, if crafted correctly, are addictive,impressive and videos give users a personal
connection to what they are watching. Marketing through video gives businesses the opportunity
to quickly showcase important features of their business while integrating fun graphics,
a spooky voice, engaging music, or including stylish pictures and images.