As the famous saying goes, stories make the world go round. They help us
build personal connections, based on empathy, trust, and compassion.
People process visuals 60,000 times better than text, which makes
storytelling quite important these days.
This is why marketers invest more resources in telling compelling stories
“how do you make people remember your videos in the sea of talented
YouTubers and advertisers?”
The answer is: you need to start with mastering the pillars of video
storytelling. This is one of the key steps in creating content that will
make your brand stand out.
‘Marketing is no longer about the stuff you make but
about the stories you tell.’
5 key video storytelling techniques to help you create effective videos and
connect with your audience on a more personal level.
Storytelling is the art of making communication interesting and memorable.
Any business information can be
wrapped in a story including your identity, proposals, goals, strategy,
plans, history, culture, value proposition
, risks and issues. Business stories may be constructed by framing factual
information or may include fictional
elements such as humor, lore, illustrative examples and thought experiments.
The following are common storytelling techniques.
Showcase your expertise
You are an expert in your field. But, since you
are around it every day, it can be easy to forget that your potential
customers don’t have the insider knowledge that you do. The truth is,
you’ve got lots of expert information to share—and people out there
that’d love to learn from you!.
Try creating a video that goes deep on the subject you’re an expert in, using
easy-to-understand explanations that’ll resonate with your audience. Our new
Real Estate Explainer video was created with this concept in mind and can easily
be customized to share your own expertise.
Explain a trend
What are people talking about in your industry?
If there’s already a buzz about a specific topic, you can join the
conversation by creating an explainer video about it. Our Wellness
Explainer pre-built storyboard can help you explain a trend of your own.
Show a process
Still stuck for ideas? Try creating a video that
shows a step-by-step process. It could be a how-to video that teaches
your customers how to do something in your industry, or you could go
behind the scenes and share a step-by-step video about how you created a
specific product, or how to use it.
You can also inspire viewers to watch and share
by sharing an inspirational or aspirational story. Here’s a travel
example, showcasing a destination with out-of-this-world scenery that’ll
really capture viewers’ attention in the news feed and think “I want to
go there!” Can you think of similar ideas for inspirational content
related to your business?
Finally, don’t be afraid to get personal and
tell your own story. Getting to know the people behind a brand can help
customers feel more connected and by sharing your own stories you can
help encourage that connection. What are you passionate about? Why did
you start your business? Try making a video sharing these stories.