In today's times the digital marketplace is more crowded than ever, with many other ecommerce brands all fighting for the same audiences and market share as you are. In today's life there is big competition between competitors of same type of brands. How can you stand out and cut through the noise to make sure that people can find your online store and follow through with a purchase?

“An important consideration with any ecommerce marketing strategy is to keep in mind that every customer is different.”

“Communication is at the heart of e-commerce and community.”

– Meg Whitman, President, and CEO of Hewlett-Packard.

Meg Whitman

From this blog we reveals the 13 common attributes of successful digital marketing in ecommerce, to help ensure that you can develop an overarching strategy that gives you the best possible return on your time and financial investment. Whether you’re looking for new ideas to try for a homewares brand, pet products or fashion digital marketing tips, you can implement these attributes in your strategy to drive more sales.

Here are 13 ways to increase online sales :

1. 1) Coordinate your marketing tactics under a clearly defined strategy

       Have a clearly defined strategy that incorporates every type of activity and channel rather than a collection of disjointed tactics.

2. 2) Set up cohesive tracking

       Set up cohesive tracking (and the attribution model(s) that best suit your business) to accurately see which areas of your strategy are performing well and which need more attention.

3. 3) Plan your activity well in advance

       Leave room for reactive marketing but have your core strategy in place at least 3 months in advance. Use historical data and seasonal influences to help shape your marketing calendar.

4. 4) Ensure consistent messaging across all channels

       Ensure you are messaging is consistent across all channels both online and offline.

5. 5) Have a cross-platform approach

       Have a cross-platform approach that follows your customers' own buying journeys.


6. 6) Personalise your messaging

       Humans connect with humans. So a personal approach is needed for potential customers to engage fully.

7. 7) Allow for several visits before expecting a sale

       Especially for bigger ticket items that are usually more considered purchases. Use remarketing and email marketing to nurture leads and bring them back. Abandoned basket marketing can also yield great results.

8. 8) Use data wisely

       Monitor your marketing performance closely alongside ongoing CRO tweaks. Don't settle for good results if you have a chance at great results

9. 9) Maximise your average basket value

       Maximise your average basket value by cross-selling from related products, offering bundles and upgrades and setting incentives (like free or faster delivery) when a certain order value is reached

10. 10) Utilise automated email activity to maximise profit

        Whether it's abandoned basket reminder emails that include a discount, exclusive perks to being on the mailing list or time-based offers and complementary products highlighted after a purchase. This can be a great way to bring in sales and repeat customers.


11. 11) Foster the relationship after the purchase too

        Keep relationships going after a completed purchase. The journey doesn't end with a sale if there is a possibility for repeat custom and brand endorsements.

12. 12) Deal with returns in the right way

        Plan for them in your revenue forecasts and don't make returning products difficult. Return custom is more likely when someone feels it's low-risk to buy.

13. 13) Tailor the experience to the shopper

        You don't need to go to Amazon-esque lengths to make it worthwhile. Show reminders of previous orders or pages viewed or offer different paths on the website for particular demographics or browsing behaviour.